Leidekkerssteeg 01
1012 GH, Amsterdam

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CONCEPTING & SPATIAL ARCHITECTURE

For Oasus we created a fresh and clean brand identity combining unique illustrations from Hans Erdmann and textual excellence from Marli Erdmann. Resulting in an ongoing logo embedded in the web design and development, with bilingual blog functionalities.

Client
Oasus Concepts B.V.
Services
Brand Identity
Logo Design
Web Design
Web Development
Photography
Briefing

We talked with architect Hans and interior stylist Marli about the possibilities of creation a new identity, website and business cards. With the philosophy of seeing their concepts and placemaking as oases we were all set on the name Oasus. When briefing us about an optimistic look, circle, female touch etc. we noticed an significant difference between their way of working; Marli delivered us a well detailed elaboration about their vision, while Hans had papers full of wild sketches and doodles.

Approach

To emphasize the right part of the brain we got inspired by the phonetic dictionary abbreviation of the word oas·e (oasis in dutch) and created our own oas·us abbreviation. The sketch layer of the logo is modulair/fluid, transforming into a new logo with every clients project. In the webdesign we focused transferring their brandstory and philosophy to the viewer.

Outcome

Creating a broad colour pallet, gives us many options to keep the design minimal yet dynamic. Choosing embroidered logo business cards, we give Hans the option to doodle on top of the logo, creating the fusion between the left and right brain parts. We developed the website in Webflow giving them; a bilingual website, blog functionalities, contact forms and making it easily adjustable for the owners to share their concepts and adventures with the world.

Testimonial

Patrick and Sander from Studio Zakmes have helped us particularly well with the visual identity of our oas·us initiative. They felt very good to us, the collaboration was particularly inspiring. They work with care, passion and optimism.

In addition, they can listen well and were able to translate our half-ideas into a complete end product. Their enthusiasm was contagious. We are proud of the men of Studio Zakmes that ensured our visual identity, photography and our website have become very personal. We only get compliments from our environment. And rightly so.

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