Develop a visual identity for Renova, a Kenya based retail contractor. Renova stands for assisting the client in Development, Retail, Innovation and Design. The concept has to be easy to understand for clients and had to making use of authentic elements of Africa. Being able to promote Renova during the Euroshop 2020 conference in Dusseldorf with business cards, a brochure and website.
We got really inspired by the charming African patterns. In this concept we wanted to create a more organic look in an authentic and innovative way. Linking those services to crops of an African pattern makes those services have a logo icon on their own. This gives the clients an overview of all the single possibilities. All logo/services together becomes Renova identity.
A comprehensive visual identity that connects local heritage with international design. The identity has a modern and dynamic feel to it and can be easily translated to all assets needed for the Renova brand. Translated from UX wireframes and developed into a worldwide online presence.